Tan Nguyen

Apr 22, 2015

Do professional-services brands need a new model?

Tan Nguyen of PwC Vietnam continues her exploration of how professional-services firms can build more emotional connection into their branding.

Jan 15, 2015

Emotional connection: The missing ingredient in ...

Professional services firms need differentiation. To get it, perhaps they need to get over their reticence toward using emotion in their marketing, writes Tan Nguyen of PwC Vietnam.