Sue Higgs

Advertisers, stop trying to make women 'confident'
Mar 10, 2021
Sue Higgs

Advertisers, stop trying to make women 'confident'

So many brands want to 'empower' women and give them confidence, but this is its own form of stereotypical advertising, Dentsumcgarrybowen's joint ECD says.

Why save all the populist campaigns for Christmas?
Dec 20, 2019
Sue Higgs

Why save all the populist campaigns for Christmas?

Advertisers put a bet on Christmas when they'd be wiser to create work that resonates across the year.

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