Santosh Desai
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When can advertisers use stereotypes to their benefit?
Santosh Desai, CEO at Future Brands, wonders whether advertising can work without stereotypes. And where is the line drawn - particularly when it comes to racial stereotypes?
When can advertisers use stereotypes to their benefit?
Santosh Desai, CEO at Future Brands, wonders whether advertising can work without stereotypes. And where is the line drawn - particularly when it comes to racial stereotypes?
The Bhopal tragedy: 25 years old and still relevant
25 years later, Santosh Desai, CEO of Future Brands, reflects on the Bhopal tragedy, the world's worst industrial accident that claimed in excess of 20,000 lives.
The Bhopal tragedy: 25 years old and still relevant
25 years later, Santosh Desai, CEO of Future Brands, reflects on the Bhopal tragedy, the world's worst industrial accident that claimed in excess of 20,000 lives.
The Bhopal tragedy: 25 years old and still relevant
25 years later, Santosh Desai, CEO of Future Brands, reflects on the Bhopal tragedy, the world's worst industrial accident that claimed in excess of 20,000 lives.
The Bhopal tragedy: 25 years old and still relevant
25 years later, Santosh Desai, CEO of Future Brands, reflects on the Bhopal tragedy, the world's worst industrial accident that claimed in excess of 20,000 lives.
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