Roy Tan

Apr 19, 2012

OPINION: Marketing in 'Big Data' era presents ...

With a wealth of data on bought, owned and earned media at their disposal, clients and agencies must learn to use that information effectively while not coming across like creepy stalkers, according to Roy Tan, managing director for Carat Malaysia.

Dec 15, 2011

Opinion: Media’s house of cards

Managing director for Carat Malaysia, Roy Tan, builds a hypothesis on the results of building a common reach curve for both TV and online and the results of bringing the in-depth analysis media buyers use to measure TV to bear on online spend.

Nov 17, 2011

OPINION: Rethinking audiences and digital measurement

Roy Tan, MD of Carat Malaysia...

Oct 20, 2011

OPINION: The law of averages

The passing of Steve Jobs has many evaluating his, and Apple's, impact on the world. Roy Tan, CEO of Carat in Malaysia, says Jobs' had a career that encourages everyone to break the laws of averages.

Sep 16, 2011

OPINION: Social and the art of communication

Roy Tan, managing director of Carat Malaysia and muses on the changes social media has wrought on the communications industry.