Reuben Verghese

How to leverage Smart TVs to boost your TV campaign
Sep 2, 2011
Reuben Verghese

How to leverage Smart TVs to boost your TV campaign

Reuben Verghese, vice-president, Asia-Pacific of Accedo Broadband, which specialises in crafting apps for Smart TVs and is in partnership with leading manufacturers and broadcasters, discusses how campaigns can add that extra oomph by integrating Smart TV.

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