Reuben Verghese
Sep 2, 2011

How to leverage Smart TVs to boost your TV campaign

Reuben Verghese, vice-president, Asia-Pacific of Accedo Broadband, which specialises in crafting apps for Smart TVs and is in partnership with leading manufacturers and broadcasters, discusses how campaigns can add that extra oomph by integrating Smart TV.

Verghese: connectivity will become widespread

While some have discussed the demise of TV time and again thanks to the advent of the internet, the medium has proven itself resilient. TV channels and TV operators in Asia are doing very well with increasingly affluent populations willing to pay for access to premium content.

Why is TV still alive and kicking despite competitive offerings available online It is all about a winning consumer experience. Once consumers sit down in the living room...

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