Reuben Verghese
Sep 2, 2011

How to leverage Smart TVs to boost your TV campaign

Reuben Verghese, vice-president, Asia-Pacific of Accedo Broadband, which specialises in crafting apps for Smart TVs and is in partnership with leading manufacturers and broadcasters, discusses how campaigns can add that extra oomph by integrating Smart TV.

Verghese: connectivity will become widespread

While some have discussed the demise of TV time and again thanks to the advent of the internet, the medium has proven itself resilient. TV channels and TV operators in Asia are doing very well with increasingly affluent populations willing to pay for access to premium content.

Why is TV still alive and kicking despite competitive offerings available online It is all about a winning consumer experience. Once consumers sit down in the living room...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ford's 2020 global trends report reveals loneliness as epidemic
Premium
2 hours ago

Ford's 2020 global trends report reveals loneliness ...

But the automaker has tips for how marketers can help solve the problem.

Premium
Moray MacLennan: 'We will emerge stronger' after M&C Saatchi accounting woes
Premium
3 hours ago

Moray MacLennan: 'We will emerge stronger' after ...

M&C Saatchi's share price fell nearly 6% in London on Wednesday

Premium
Golin names Matt Neale as sole CEO
Premium
11 hours ago

Golin names Matt Neale as sole CEO

The agency has eliminated its CEO triumvirate in a leadership restructuring.