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Esports: the newest battleground for brands
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Jun 15, 2018

Esports: the newest battleground for brands

Opportunities abound in the esports space but brands need a clear strategy and reliable measurement methods, finds Nielsen.

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Goodbye mass-marketing: The changing FMCG landscape
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Jun 12, 2017

Goodbye mass-marketing: The changing FMCG landscape

For household brand names to grow in Asia-Pacific, marketers need to a take a targeted approach.

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