Prashant Saxena

Nov 15, 2012

The mechanics of gamification: How to harness ...

Marketers desperate to send consumers on a brand journey would do well to understand how to take advantage of the mechanics of gamification and their relation to the hierarchy of needs. Prashant Saxena, associate director, Agility Research & Strategy, explains.

Apr 18, 2012

OPINION: The times of transmedia

Prashant Saxena, associate director of Agility Research & Strategy, draws a distinction between cross-media advertising and transmedia advertising—a more advanced technique that can help brands reach engagement-hungry consumers.