Nicola Merrifield
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Virgin Atlantic marketing chief on accepting the ...
Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.
Panadol chief marketer: How healthcare is ‘hotting ...
Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'
Campaign CMO Outlook 2023: AI supercharges adland
The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.
It’s not just the pitch that’s the bitch—agency ...
Agencies give their ideas and insights for free during pitches, but the problem runs deeper.
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