Melanie Lindquist​​

Emerging trends affecting OOH in the marketing mix
Jan 17, 2023
Melanie Lindquist​​

Emerging trends affecting OOH in the marketing mix

Marketers need to consider proof, pace, innovation and purpose regarding OOH, says Melanie Lindquist​​, the managing director for Asia Pacific at Talon Outdoor.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AKQA brings in Nobuhiro Arai as its new Tokyo ECD

1 AKQA brings in Nobuhiro Arai as its new Tokyo ECD

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

2 Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

Deloitte's Dorothy Peng on why she left adland for consultancy work

3 Deloitte's Dorothy Peng on why she left adland for consultancy work

Pepsi unveils new logo and identity; colours 120 markets in electric blue

4 Pepsi unveils new logo and identity; colours 120 markets in electric blue

2024 Event Marketing Awards winners revealed

5 2024 Event Marketing Awards winners revealed

Move and win roundup: Week of April 8, 2024

6 Move and win roundup: Week of April 8, 2024

Dentsu China's new CEO on transformation, talent, and looking beyond borders

7 Dentsu China's new CEO on transformation, talent, and looking beyond borders

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

8 ‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

Forbes ‘mistakenly’ ran MFA site for years

9 Forbes ‘mistakenly’ ran MFA site for years

Dyson China ends partnership with Mindshare, hands media duties to Publicis

10 Dyson China ends partnership with Mindshare, hands media duties to Publicis