Majid Bahi

Why the creator economy could take over the advertising industry
May 24, 2024
Majid Bahi

Why the creator economy could take over the ...

There is a distinct possibility the creator economy may be out to eat agencies’ lunch.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

GroupM names new Singapore CEO

1 GroupM names new Singapore CEO

TikTok Ad Awards 2024 honours the best ad campaigns from Singapore and Malaysia

2 TikTok Ad Awards 2024 honours the best ad campaigns from Singapore and Malaysia

The future engine: Embracing the opportunities and challenges ahead with an agile content engine framework

3 The future engine: Embracing the opportunities and challenges ahead with an agile content engine framework

PR Awards Asia-Pacific 2024: Winners announced

4 PR Awards Asia-Pacific 2024: Winners announced

Grey changes Asia Pacific leadership, appoints Sarah Trombetta as APAC CEO

5 Grey changes Asia Pacific leadership, appoints Sarah Trombetta as APAC CEO

GroupM restructures in Hong Kong, senior leaders exit

6 GroupM restructures in Hong Kong, senior leaders exit

Pepsi unveils new logo and identity; colours 120 markets in electric blue

7 Pepsi unveils new logo and identity; colours 120 markets in electric blue

BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI

8 BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI

2024 Cannes Contenders: M&C Saatchi highlights award-winning work

9 2024 Cannes Contenders: M&C Saatchi highlights award-winning work

Move and win roundup: Week of June 3, 2024

10 Move and win roundup: Week of June 3, 2024