Jon Williams

Apr 13, 2023

AI is currently at junior art director level, but ...

Everyone's favourite new toy will be your CCO, quicker than you can say ‘logarithmic growth’.

Jan 18, 2022

It's not agency culture, it's 'Kool-Aid'

Culture has to flow from your people, not be imposed by the few from above.

Apr 5, 2021

Adland's astonishing attitude on office work is ...

Progressive businesses are allowing talent to work from home yet much of adland wants to drag staff into offices, points out one industry leader.

Sep 29, 2010

Targeting young people: Should we be on Facebook?

Jon Wright, regional director of analytics and insight at MEC for Asia-Pacific, looks at using an understanding of consumer social networking behaviour to help guide brand social media activities.