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Sorrell departs WPP: how an outsider shaped the global ad industry
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Apr 15, 2018

Sorrell departs WPP: how an outsider shaped the ...

Sir Martin Sorrell's dramatic departure from WPP has rocked the ad industry. John Tylee examines how a man who never ran an ad agency rose to become a such a dominant force in marketing communications.

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Has the promise of brand purpose been overblown?
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May 29, 2017

Has the promise of brand purpose been overblown?

After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far.

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Is it ever right for brands to play politics?
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Nov 30, 2016

Is it ever right for brands to play politics?

Should brands—in the US, Britain or anywhere else—ever nail their political colours to the mast?

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Maurice Lévy: My successor will be named by end of 2016
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Dec 10, 2015

Maurice Lévy: My successor will be named by end of 2016

The Publicis Groupe's chief executive Maurice Lévy talks to John Tylee about the thorny issue of succession, the changing industry in 2016, and why he's not thinking about his legacy - yet.

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The path from Asia to the world: A guide to going global
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Jun 27, 2014

The path from Asia to the world: A guide to going ...

ASIA's TOP 1000 BRANDS: International ambition drives many Asian brands, but they must channel it carefully.

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Mobile marketing's never-ending road
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Dec 11, 2012

Mobile marketing's never-ending road

Mobile marketing seems doomed to always be regarded as the Next Big Thing, never the latest one.

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