James Zipeure

Nov 9, 2012

OPINION: A call for standardised TV/online video ...

To convince marketers to shift more of their budgets from TV to online video, an agreed-upon standard of measurement is essential for the industry, according to James Zipeure, chief operating officer, VeNA.

May 31, 2012

OPINION: Digital silos – the old problems emerge

James Zipeure, chief operating officer of online video advertising platform Vena, points out the dangers of an increasingly siloed digital landscape.

May 3, 2012

OPINION: Online video addresses its challenges

James Zipeure, chief operating officer of VeNA, details recent advancements in video advertising, including two crucial capabilities: Performance measurement and mechanisms to ensure placement on only 'brand-safe' sites.