Harry Kinnear
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Aug 24, 2020
Embracing the emergence of new 'China chic'
There is a growing need for brands to integrate and embody a proud new creative identity in China that challenges stereotypes yet celebrates old and new.
Aug 6, 2020
When local meets digital: The new power of small ...
Brands that seek to make a connection with consumers via community activity, entertainment and meaningful engagement are those that are best adapting to a new, inclusive digital landscape.
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