Clara Chen

Jun 11, 2014

How do you measure the impact of social influencers?

No matter what platform you use to build your network it’s essential to measure the real effects of your social influencers and brand advocates.

May 15, 2014

The care and feeding of brand advocates

How do you empower your brand advocates to create content and drive engagement?

Apr 23, 2014

Celebrity endorsers versus micro influencers

Pros and cons of endorsers, both famous and otherwise.

Mar 18, 2014

Why social influencers have taken over from online ...

Word of mouth is particularly important In Southeast Asia.