Charles Vallance

Protect the Engine: VCCP's founder's prediction for the agency model
News
Dec 21, 2020
Charles Vallance

Protect the Engine: VCCP's founder's prediction for ...

The ad industry must not let process and structure distract it from looking after the very thing that powers it.

Give me a compass, not a crystal ball
Advertising
May 25, 2020
Charles Vallance

Give me a compass, not a crystal ball

Don't obsess about what's going to change; think about the big ideas that remain stable.

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