Charles Vallance

Funnel vision
Digital
Oct 21, 2021
Charles Vallance

Funnel vision

The founding partner of VCCP warns of the serious risks that come from overinvestment in performance media.

Protect the Engine: VCCP's founder's prediction for the agency model
News
Dec 21, 2020
Charles Vallance

Protect the Engine: VCCP's founder's prediction for ...

The ad industry must not let process and structure distract it from looking after the very thing that powers it.

Give me a compass, not a crystal ball
Advertising
May 25, 2020
Charles Vallance

Give me a compass, not a crystal ball

Don't obsess about what's going to change; think about the big ideas that remain stable.

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