Anant Rangaswami
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Mobile explosion in India offers chance for marketers
Every once in a while there's a standout presentation at a seminar one attends. The FICCI Brand Summit last week, discussing the 'Challenges before an integrated India: bridging the rural-urban divide', revealed a number of nuggets that made the trip worthwhile.
Increasing the scope of competitors can increase ...
More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.
Increasing the scope of competitors can increase ...
More than two decades ago, I first heard the phrase ‘share of throat' in the context of Coca-Cola India's plans to introduce drinks other than carbonated beverages, thereby including all non-alcoholic drinks as competition.
iPad proves consumers will pay for compelling content
Even though the iPad is yet to launch officially in India, at least 10 are sold every day in Mumbai alone.
iPad proves consumers will pay for compelling content
Even though the iPad is yet to launch officially in India, at least 10 are sold every day in Mumbai alone.
iPad proves consumers will pay for compelling content
Even though the iPad is yet to launch officially in India, at least 10 are sold every day in Mumbai alone.
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