Emily Tan
Jan 29, 2013

Unruly launches tool to gauge ad 'shareability'

GLOBAL - Social video advertising platform Unruly has launched a tool, named ShareRank, that it claims will allow advertisers to predict prior to launch how likely an ad is to be shared repeatedly.

Unruly: databank from more than 300 billion video streams

According to the agency, the algorithmic tool has been over 6 months in the making and involves the mapping of a range of sources into one solution aimed at predicting social video success. These include

  • The Unruly Viral Video Chart which has been collating video sharing data for the seven years and now stores data from over 300 billion video streams
  • Collaboration with academics including Dr ...

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