Benjamin Li
Oct 28, 2009

Touchmedia unveils talking taxi map for Shanghai Expo

SHANGHAI - Touchmedia, the Chinese in-taxi media company, will launch an interactive map in more than 10,000 taxis in Shanghai next month to target overseas visitors to next year's Shanghai Expo.

Touchmedia unveils talking taxi map for Shanghai Expo
The map is inside a touch-sensitive colour LCD screen installed in the back of the taxi driver's headrest. After touching a map icon, a map of Shanghai appears on the screen.

Passengers can easily look up tourist attractions, shopping areas, hotels, entertainment, restaurants, Government offices and major transportation. The map has nearly 100 important landmarks in total, many with photographs.

The map can also 'talk' to the driver. On finding the location in English or Chinese, the passenger can press a button and the unit will immediately tell the driver in Mandarin where to go.

Shanghai's Expo is expected to attract more than 50 million out-of-town visitors for the Expo, including 3.5 million from outside China.

Stewart Li, the new chief marketing officer of Touchmedia, said “Unlike a mobile GPS, the Shanghai Map can actually talk to the driver. We hope this service will make visitors' stay more convenient and enjoyable in Shanghai, not just while they visit the Expo, but wherever they travel, to restaurants, shopping and attractions all over the city.”

Li was previously MD for Zenith Media Shanghai and Carat Hong Kong.

Touchmedia is in talks with advertisers to produce location-based advertising opportunities. The next phrase will include a special map of the Expo area, which will launch 1 January.

The theme of the Expo, which will have heavy brand involvement, is 'Better city. Better life'.

Last year Touchmedia announced it was expanding its network in China.










 
Source:
Campaign China

Related Articles

Just Published

8 hours ago

No kidding: Lego sees strong growth from adult ...

To meet burgeoning demand and adjust to pandemic shifts, the nine-decade old company is focusing on catering to grown-up passions ranging from flowers to fast cars.

8 hours ago

Should digital marketing focus on function over ...

Senior marketers from HSBC, Pernod Ricard and Shiseido debate whether brands need to infuse more emotion into digital marketing, the risk versus reward of having a point of view on social media, and how to use technology to enhance humanity.

9 hours ago

Facebook takes aim at Clubhouse, podcast market ...

The company officially announced a Clubhouse clone called Live Audio Rooms, along with a sharing format for short-form audio clips, podcast integration and a set of audio-creation tools.