The Exchange Lab Becomes Part Of GroupM

LONDON and NEW YORK - WPP's GroupM, the world's leading global media investment group, announces the addition of The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features