Staff Reporters
Oct 29, 2021

TBWA wins Grand Effie in Hong Kong

The agency also led in the metal tally, with five awards. See the full winner list and photos from the event.

TBWA wins Grand Effie in Hong Kong

TBWA won the Grand Effie and the most metal as the Association of Accredited Advertising Agencies of Hong Kong (HK4As) presented the 2021 Hong Kong Effie Awards Thursday evening (October 28).

TBWA’s 'Small Business Drive', for Lexus (Inchcape Hong Kong), won the Grand Effie. TBWA won two golds, two silvers and one bronze, followed by Ogilvy with one of each type. Leo Burnett won one gold.

The awards were presented at a ceremony dubbed 'Moment of Glory', held at PMQ in Hong Kong's Central district with about 100 guests, including jury members, marketers and agency staffers. 

The organisation gave out 18 awards in total—one Grand Effie, four golds, six silvers and seven bronzes—from a shortlist of 36. See the full winners list (PDF).

The jury included more than 30 judges. A special panel including jury chair Andrew Brent (founder and CEO of Think Growth Again), Royce Yuen (co-founder and co-CEO of MaLogic), Rachel Catanach (president and senior partner for Greater China at FleishmanHillard) and Jason Spencer (CEO of Kantar Hong Kong) selected the Grand Effie winner. The other contenders for the Grand Effie were Ogilvy’s 'Pizza Hut x IKEA Meatball Pizza' for Pizza Hut Leo Burnett’s 'Till We Fly Again' for Cathay Pacific.  

"Despite the difficulties posed to many businesses by the Covid 19 epidemic, the quality of submissions this year was very high," Brent said. "In some cases, the challenges of trading through the coronavirus seem to have both focused companies on campaign effectiveness and stimulated some outstanding creative work.  The judges' task in selecting the award winners was not an easy one—but we are very happy with the quality of this year's winners.”

Grand Effie: 'Small Business Drive', Inchcape and TBWA HK
 
Gold Winner: 'Small Business Drive', Inchcape and TBWA HK
 
Gold Winner: "Till We Fly Again', Cathay Pacific and Leo Burnett HK
 
Gold Winner: 'Pizza Hut X IKEA Meatball Pizza', Jardine Restaurant Group and Ogilvy HK

 

Related Articles

Just Published

16 hours ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

16 hours ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

16 hours ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

17 hours ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.