Tatler revamps editorial and design

Four new sections have been introduced - By Design, focusing on lifestyle and technology; Editor's Picks, a column written by the Tatler country editor on what's hip and trendy in town; SmartTravel, which gives tips and advice travel; and Nodding covering auctions and art. "Tatler is all about tradition. It's the oldest magazine in the world and it's known for its rich and famous subjects, for glamour and gracious living," said Wayne Morrison, Tatler regional group editor. "But there have been lifestyle changes and changes in consumer habits and reading habits. Among the changes has been the demand for more travel information."

Morisson said the new design was kept "deliberately minimal, more relaxed and with a sense of style".

The redesign also includes cover lines in bigger fonts, and running down the left hand side, instead of being contained in a box in the top right hand side. The ad boxes still run down the right hand side but are more streamlined.

Inside, the look is cleaner, with the headlines being in simpler and less heavy fonts.

"With this redesign, we've given the magazine a modern, striking look while carrying on the tradition of the brand," said Morrison.

Daryl Lee, Tatler's senior art director, headed the redesign, which extends to all Asian markets the magazine has a presence in - Hong Kong, the Philippines, Malaysia, Singapore, Thailand, Indonesia, Korea and Beijing. Lee has worked in the UK for several fashion and lifestyle publications. He was previously art director of Nova Fashion and freelanced for titles such as the Sunday Times and Night and Day.