Sprite Zero starts SEA rollout in Singapore

Coca-Cola Singapore has introduced Sprite Zero, a sugar-free variant of Sprite, to jumpstart a regional rollout. McCann-Erickson Singapore conceptualised the supporting campaign which will be adapted throughout Asia.

Sprite Zero is the third variation of Sprite in Singapore, following Sprite Original and Sprite Ice, which was introduced last year. Thailand will be the next launch market for the beverage in Southeast Asia.

"It is not only zero sugar, zero carb, it is the ultimate zero guilt drink," said Sprite senior brand manager Wong Ee Chian.