Sony Electronics | The Incredible Football Game | Asia-Pacific

Sony has hired top Chinese film director Zhang Yimou to create a high-definition experience for its 'HD World' campaign.

by | 05/18/2009

As official partner of Fédération Internationale de Football Association (FIFA), Sony is supporting its involvement with a television commercial and an online interactive site.

The commercial dramatises the dewdrops of the soccer field with 3000 Swarovski cut crystals.

Credits:
Project The Incredible Football Game
Client Sony Electronics
Creative agency XM
Director Zhang Yimou
Exposure Television, online

| campaign , sony