Jane Leung
Nov 25, 2010

Smirnoff Vodka kicks off regional TVC ‘Purified’ with Manchester United

Leading vodka brand Smirnoff has embarked a on grand regional campaign, in partnership with Manchester United and creative agency JWT Sydney, titled ‘Purity’.

Smirnoff 'Purity' campaign for APAC
Smirnoff 'Purity' campaign for APAC

This is the first work from JWT for Smirnoff in Australia. Angus Hennah, executive creative director at the agency, said, “We needed a big visual idea that would communicate across all markets and get a whisky drinking region thinking about vodka."

In addition to calling on soccer team Manchester United, Smirnoff's latest regional campaign also sees JWT Sydney partner with Collider, Animal Logic and sound company Nylon for the project.

The 'Purified' TVC demonstrates the extraordinary purity of Smirnoff through an epic match featuring players Rio Ferdinand, Ryan Giggs and Ji-Sung Park.

Daniel Askill, founder of production company Collider, added, “The concept featured a surreal yet flawless football game that is played both under water and above. The shoot and various aspects of the game were entirely composed using 3D pre-visualisation.”

The original soundtrack is created by Nylon and the final editing is done by Animal Logic.

Ingrid Tatham, Smirnoff’s regional brand director, oversaw the project.

Campaign Asia

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