Staff Writer
Apr 2, 2018

‘Six-way adjustable headrests’ in new Singapore Airlines fleet

The world's first Boeing 787-10 aircraft will feature a host of new features for business and economy class passengers.

‘Six-way adjustable headrests’ in new Singapore Airlines fleet

Singapore Airlines (SIA) revealed its new Boeing 787-10 aircraft – the world’s first – which will be used on flights up to eight hours and will commence scheduled service between Singapore and both Osaka and Perth in May.

On the new fleet, new cabin products are being introduced including fully-flat beds and direct aisle access for business class passengers, ergonomically-designed contour backrests with six-way adjustable headrests in economy class, and personalised in-flight entertainment for all customers.

On top of that, the new fleet will also be equipped with in-flight WiFi supported by Panasonic’s Global Communication Services, and GSM phone services.

Meanwhile, economy class passengers can expect personal storage space for small personal items, a coat hook, USB ports, and in-seat power supply.

The airline is investing US$350 million in the introduction of the new regional cabin products on an initial 20 787-10s. SIA is the first and largest customer for the 787-10, with firm orders for 49 of the type.

“The new products were the result of a series of consultations with customers, and from working closely with our seat designers and manufacturers,” said SIA CEO Goh Choon Phong.

In January, the airline launched its Digital Innovation Blueprint, a "transformation programme" to boost its digital capabilities. The project includes A Digital Innovation Lab for staff to work with start-ups, incubators, and accelerators to stimulate new ideas and facilitate collaboration in a creative environment. 

 

Source:
CEI

Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.