‘Six-way adjustable headrests’ in new Singapore Airlines fleet

Singapore Airlines (SIA) revealed its new Boeing 787-10 aircraft – the world’s first – which will be used on flights up to eight hours and will commence scheduled service between Singapore and both Osaka and Perth in May.

On the new fleet, new cabin products are being introduced including fully-flat beds and direct aisle access for business class passengers, ergonomically-designed contour backrests with six-way adjustable headrests in economy class, and personalised in-flight entertainment for all customers.

On top of that, the new fleet will also be equipped with in-flight WiFi supported by Panasonic’s Global Communication Services, and GSM phone services.

Meanwhile, economy class passengers can expect personal storage space for small personal items, a coat hook, USB ports, and in-seat power supply.

The airline is investing US$350 million in the introduction of the new regional cabin products on an initial 20 787-10s. SIA is the first and largest customer for the 787-10, with firm orders for 49 of the type.

“The new products were the result of a series of consultations with customers, and from working closely with our seat designers and manufacturers,” said SIA CEO Goh Choon Phong.

In January, the airline launched its Digital Innovation Blueprint, a "transformation programme" to boost its digital capabilities. The project includes A Digital Innovation Lab for staff to work with start-ups, incubators, and accelerators to stimulate new ideas and facilitate collaboration in a creative environment.