Singapore Prison Service calls creative pitch for Yellow Ribbon Project

SINGAPORE - Singapore Prison Service (SPS) has called a creative pitch to conceptualise a new though-the-line publicity static creative for its Yellow Ribbon Project (YRP) 2013 and 2014.

by Racheal Lee | 06/26/2013

The publicity effort aims to educate its target audience about the project, which is dedicated to rehabilitating ex-offenders. The selected agency will be tasked with sending out key messages and creating publicity for the project to increase the public awareness and attitudes.

The agency is expected to conceptualise, develop and produce a static creative concept for application for online/digital, print, outdoor and profiling of success stories.

The tagline of the works will be 'Help unlock the second prison' and 'The road of acceptance'.

A compulsory briefing will be held at SPS headquarter on 1 July, when factsheets concerning the Yellow Ribbon Project and the key events for this year will be handed out.

In April, SPS called a pitch for publicity materials for YRP 2013, of which it later handed the duty to The Thinc Group.

In August, Burson-Marsteller was appointed as SPS’ PR agency of record for another two years, with the option of extending the contract for a third year.

The closing date for the pitch is 8 July.