Douglas Quenqua
May 15, 2015

SC Johnson awards $600 million global media buying to PHD

NEW YORK - SC Johnson on Thursday chose to consolidate its media business, awarding its $600 million global media-buying account to Omnicom Group’s PHD.

SC Johnson awards $600 million global media buying to PHD

The decision comes five months after the consumer packaged goods company shifted its media planning business to PHD from WPP’s Maxus. The media-buying account had previously been split between the two agencies, with Maxus taking the lead and PHD handling digital. The US claims about $300 million of SC Johnson’s annual global ad spending.

"We are pleased to partner with PHD for global media buying," said Fisk Johnson, Chairman and CEO, SC Johnson. "After an extensive assessment, we are confident that PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity."

The reviews took place following the arrival of Salman Amin as chief operating officer, who had previously spent 17 years at Pepsi, most recently as chief marketing officer. There, Amin had worked closely with Omnicom shops including BBDO and OMD.

The win marks the latest in a series of new-business coups for PHD since the fall arrival of CEO Nathan Brown, including Kohler and Converse.

Maxus had worked for SC Johnson since 2011, the same year the company tapped Ogilvy and BBDO to handle creative. Both agencies remain in charge of that business.

 

Source:
Campaign US

Related Articles

Just Published

2 hours ago

Watch: Ogilvy China's Year of the Tiger epic

CEO Chris Reitermann and other executives appear in a poetic new year's film encouraging the agency's staff to carry the "powerful energy of the tiger forward" into the new year.

3 hours ago

HP gifts gamers with NFTs on their 18th birthdays

Because under-18s are now limited to three hours of gaming a week in China, leveling up to 18 is a big deal. HP's Omen brand, working with Wieden Kennedy Shanghai, welcomed 575 young people to 'gamerhood' with digital gifts.

3 hours ago

Vattanac Brewery's Krud aims to 'raise the ...

The Cambodian brewery is one of a handful of new players seeking share in a crowded market. It believes its focus on quality and a celebratory brand identity designed by TSLA will help it stand out.