Babar Khan Javed
Nov 7, 2017

Salesforce partners with Google

The market leaders in cloud native platforms have come together to funnel services to each others' customers in the enterprise space.

A backdrop at Dreamforce 2017 in San Francisco.
A backdrop at Dreamforce 2017 in San Francisco.

At Dreamforce 2017, Salesforce announced a strategic partnership with Google that makes the 150,000 customers of Salesforce eligible for G Suite licenses at no additonal cost for up to one year.

Customers of Salesforce will now have access to an integrated user experience across the G Suite products, including Gmail, Analytics, Hangouts, Calendar, Drive, Docs, and Sheets. New integrations will blend these with the newly announced Salesforce Lightning and Quip.

At the announcement, Mike Rosenbaum, EVP of CRM Apps at Salesforce, referred to the announcement as the marriage between the world's top CRM platform and the leading advertising platform.

Integrations with Salesforce and Google Analytics will offer businesses and marketers seamless connectivity across sales, marketing, and advertising data with the Salesforce Sales Cloud and the Salesforce Marketing Cloud, along with Google Analytics 360.

In doing so, advertisers and agencies are expected to have more tools on hand to map out business campaign responses and experiences depending on the customer actions such as visiting a site, opening an email, clicking an ad, and conducting an intent based search with Google.

Related Articles

Just Published

1 hour ago

TikTok to exit Hong Kong market

Move appears to be related to the SAR's new national security law.

4 hours ago

Women Leading Change Awards winners for 2020 revealed

See the list of APAC change-makers, leaders, achievers and rising stars who have been honoured in the fourth Women Leading Change Awards.

4 hours ago

It's not all plain sailing for OTT, but there's a ...

OTT offers high efficiency and brand safety—important measures when marketing budgets are under intense pressure.

5 hours ago

Cold remedy prescribes a healthy dose of the 1980s

A mom breaks out decades-old dance moves and Clemenger BBDO Sydney revives an old mnemonic for Australia's Demazin.