Customers of Salesforce will now have access to an integrated user experience across the G Suite products, including Gmail, Analytics, Hangouts, Calendar, Drive, Docs, and Sheets. New integrations will blend these with the newly announced Salesforce Lightning and Quip.
At the announcement, Mike Rosenbaum, EVP of CRM Apps at Salesforce, referred to the announcement as the marriage between the world's top CRM platform and the leading advertising platform.
Integrations with Salesforce and Google Analytics will offer businesses and marketers seamless connectivity across sales, marketing, and advertising data with the Salesforce Sales Cloud and the Salesforce Marketing Cloud, along with Google Analytics 360.
In doing so, advertisers and agencies are expected to have more tools on hand to map out business campaign responses and experiences depending on the customer actions such as visiting a site, opening an email, clicking an ad, and conducting an intent based search with Google.