Babar Khan Javed
Oct 12, 2017

Tip Sheet: 5 ways to improve email open rates

Email marketing continues to be the most cost-effective channel for brand development and traffic generation, but low open rates can stall progress. Here's what to look for and fix.

Identifying the root cause behind low email open rates is a starting point.

With an average open rate of 25 percent across verticals, email marketing continues to fascinate and elude brand marketers and their agencies.

Generally considered the most cost-effective tactic for generating brand awareness and online traffic, email becomes the essential next step after an awareness campaign manages to acquire the email address of a targeted prospect.

The progression that follows begins with a thank you message, rewards for opening emails, reminders on abandoned...

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