Has the poster mom and 'Queen of Caldecott Hill' Zoe Tay fallen out with advertisers? This may be the case after a recent Imedeen campaign depicted the new mom lying in a sultry position, fronted by the headline 'My secret to beautiful skin? I swallow.'
The campaign was reportedly conceptualised by a UK creative shop, with Singapore the pioneer for Imedeen's new platform. Unfortunately for Zoe, it's just the latest in a string of advertising scandals — first with infant milk powder Similac, whose endorsement she lost after touting breastfeeding in an interview, followed by a poorly-timed moment with slimming product Extrim.
Bloggers, journalists, and even celebrities have all taken a crack at the Imedeen sexual innuendo. Can Tay recover from the fall-out?
