RGA has launched a unit offering artificial intelligence services in Singapore.
Called Brand AI, the division will be led by Laurent Thevenet, senior technology director Mark Law, creative director of experience design and Jehan Leanage, regional executive director for consulting.
Brand AI was initially developed in Chicago. According to RGA, it will design and build AI-driven products and marketing communications, chat and voice-assisted products, and apply AI...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events