David Blecken
Sep 27, 2018

R/GA launches AI service offering in Singapore

The IPG agency says Brand AI will support CX and business growth.

From left: Mark Law, Laurent Thevenet, Jehan Leanage

RGA has launched a unit offering artificial intelligence services in Singapore.

Called Brand AI, the division will be led by Laurent Thevenet, senior technology director Mark Law, creative director of experience design and Jehan Leanage, regional executive director for consulting.

Brand AI was initially developed in Chicago. According to RGA, it will design and build AI-driven products and marketing communications, chat and voice-assisted products, and apply AI...

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