The division will create branded entertainment solutions for TV content, gaming, mobile and social networking platforms and motion pictures, according to a statement from Publicis.
While the first unit will be in London, the division is expected to roll out in other key global markets, drawing on various disciplines within Publicis’ global network.
While the first unit will be in London, the division is expected to roll out in other key global markets, drawing on various disciplines within Publicis’ global network.
The division will aim to generate new revenue streams for brands through advertising airtime, IP expoloitation, on-air sponsorship packages, distribution, syndication and format fees.
Publicis Entertainment will also provide clients with “bespoke metrics and reporting tools” to demonstrate ROI on its branded content activities.
Publicis Worldwide’s chief operating officer Richard Pinder (pictured), who recently spoke to Media at Spikes Asia, claimed that “the relationship between advertising and television production is now a relationship of equals”.
Production companies working in collaboration with Publicis Entertainment include Endemol, RDF, All3Media and Fremantle.
The facility will be led by Marcus Vinton, who will serve as partner and chief creative officer, and Samantha Glynne as director of channels and executive producer. Vinton is a former executive creative director of Ogilvy London; Glynne was recently involved in the launch of The Audi Channel.
