Gideon Spanier
May 22, 2018

PHD to scoop HSBC's $400m global media account

PHD is poised to win HSBC's estimated $400m (£298m) global media planning and buying account from incumbent, Mindshare.

Omnicom's PHD is poised to win HSBC's estimated $400m 298m global media planning and buying account.

Mindshare has held HSBC for 13 years, having successfully defended the account most recently in 2013, and the loss would be a blow to parent company WPP, which is searching for a chief executive to replace Sir Martin Sorrell.

PHD is said to have beaten Mindshare and Dentsu Aegis Network in a three-way contest....

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