Graeme Somerville-Ryan
Jun 24, 2014

Panda beats Hello Kitty… with content

It's a Google bloodbath out there for cute but empty branded content. Graeme Somerville-Ryan explains why the search giant's Panda 4.0 search algorithm spells the end of content devoid of substance.

Somerville-Ryan:

Those claiming to be advocates of content marketing are probably the same university students who sat at coffee shops telling each other how important their post-grad degrees in anthropology were. Not just for them you understand, but for society’. Hmm. Guilty. But that was a long time ago.

Those kids may have been correct, but they never asked a key question. What practical benefits does your anthropology research bring an organisation who is going to...

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