Staff Reporters
Dec 3, 2019

Opening up new worlds with WebAR: What is it and how are brands using it?

WebAR promises to provide greater reach, flexibility and control than standard app-based augmented reality, but comes with added technical requirements.

8th Wall has powered more than 80 WebAR experiences for brands—including a campaign for Heineken in Singapore (centre)

Augmented reality is one of the fastest growing technology trends, tipped to reach meteoric heights over the next few years.

A technology that was catalysed by the 2016 release of Pokémon Go, it has almost limitless applications in various business sectors, but is especially valuable in video games, transforming physical sectors like retail, and adding an interactive layer to advertising.

Vibrant Media research in 2017 found that nearly seven out of 10...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 3175 1913


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

The risk in China’s huge influencer economy
3 hours ago

The risk in China’s huge influencer economy

Recent stumbles by KOL facilitators in China show the market is still fluid.

AB InBev demands 'punishing payment terms' in upcoming global media review
4 hours ago

AB InBev demands 'punishing payment terms' in ...

"I would not be surprised if some major media agency groups got together and agreed to reject this brief."

'Keeping the user before the message - wish this came to me earlier'
5 hours ago

'Keeping the user before the message - wish this ...

Campaign India asked FCB Ulka's Swati Bhattacharya to reflect on the past 10 years and the next decade to come

WATCH: Highlights from Campaign South Asia AOY 2019
5 hours ago

WATCH: Highlights from Campaign South Asia AOY 2019

The event was held on 3 December in Mumbai