Staff Reporters
Dec 3, 2019

Opening up new worlds with WebAR: What is it and how are brands using it?

WebAR promises to provide greater reach, flexibility and control than standard app-based augmented reality, but comes with added technical requirements.

8th Wall has powered more than 80 WebAR experiences for brands—including a campaign for Heineken in Singapore (centre)

Augmented reality is one of the fastest growing technology trends, tipped to reach meteoric heights over the next few years.

A technology that was catalysed by the 2016 release of Pokémon Go, it has almost limitless applications in various business sectors, but is especially valuable in video games, transforming physical sectors like retail, and adding an interactive layer to advertising.

Vibrant Media research in 2017 found that nearly seven out of 10...

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