Augmented reality is one of the fastest growing technology trends, tipped to reach meteoric heights over the next few years.
A technology that was catalysed by the 2016 release of Pokémon Go, it has almost limitless applications in various business sectors, but is especially valuable in video games, transforming physical sectors like retail, and adding an interactive layer to advertising.
Vibrant Media research in 2017 found that nearly seven out of 10...
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