Faaez Samadi
Dec 2, 2016

OMG launches PHD in Korea

HeeYoun Yang hired to run the new unit as managing director.

HeeYoun Yang
HeeYoun Yang

Omnicom Media Group is opening new PHD operations in Korea.

HeeYoun Yang will lead the Korea unit as managing director. She joins from Proximity Korea, where she was general manager, and has more than 22 years of experience in strategic media planning and digital.  

OMG said the move reinforces its commitment to the market, and marks PHD’s 19th office in Asia-Pacific.

“South Korea is a vibrant and progressive market with a growing online economy," said Cheuk Chiang, CEO of OMG Asia Pacific. "The fifth-largest market in Asia in terms of internet users, it has the potential to offer huge rewards to global and regional advertisers, who know how to maximise their online and offline assets."

Susana Tsui, CEO of PHD Asia Pacific, said Yang's "entrepreneurial spirit", "fight" and "determination" will ensure a strong PHD offering in the country. 

“It is an exciting time to be in South Korea right now as the media industry is booming,” Yang said. “The new role is a fabulous opportunity for pushing the boundaries of excellence and add to PHD’s momentum as an industry innovator.”

Related Articles

Just Published

2 hours ago

MediaCom's Josh Krichefski takes on global COO role

He will continue existing responsibilities as EMEA chief executive, but plans to spend much time on APAC and the US.

2 hours ago

Hyundai Motor marketer sees India overcoming ...

The director for sales, marketing and service in India relates how digital launches are helping the company navigate the 'new normal'.

3 hours ago

Havas Q2 organic revenue dives 18%

Asia-Pacific records sharp declines, but healthcare is a bright spot.

11 hours ago

Singpost celebrates the mailwoman as an unsung hero

A sweet new film to highlight the (often thankless) contributions of mailpersons.