The affiliation will see OMD partnering with local agency Benchmark, to provide media communications solutions in Bangladesh. The new partnership will operate out of Dhaka.
The agency’s new management will be led by managing director and CEO, Ashraf Kaiser (pictured).
The agency’s new management will be led by managing director and CEO, Ashraf Kaiser (pictured).
Maggie Choi, chief executive of OMD Asia Pacific, said: “Benchmark is an agency with strong local leadership. This alliance brings together two great cultures to form a new generation media agency with access to world-class talents and resources throughout the OMD network. The establishment of OMD Bangladesh will chart a new era in our network’s operations in emerging Asia.”
At the end of July, OMG entered into a partnership with XPR-Campaigns to launch in Vietnam.
