The review covers media planning, media buying and digital. The agencies are pitching for all PepsiCo Food products including popular snacks brands Lays Potato Chips, Doritos Tortilla chips and Cheetos.
It is undestood the pitch is now in its final stages with the two agencies attending Q&A sessions next week and a result expected imminently.
It is undestood the pitch is now in its final stages with the two agencies attending Q&A sessions next week and a result expected imminently.
The news comes as Pepsi announces its intentions to invest US$1 billion in China within the next three years in recognition of the country as a rapidly emerging market for soft drinks and snack foods. The company now produces Chinese variations of its Lays potoato chips including Spicy Crab, Peking Duck and Five Spice Fish.
Last November, OMD Shanghai outgunned Mindshare to win Pepsi China’s media business worth an estimated $220 million. OMD is now responsible for Pepsi’s lines of beverages in the market, working on both its media and digital media account. OMD also handles PepsiCo Food's media planning and buying in the US.
PepsiCo Food entered China in 1994 and has since become the dominant snack brand in the market. Its main competitor is Kraft Foods.
