Sabrina Sanchez
Apr 1, 2021

Nike sues MSCHF for trademark infringement over ‘Satan Shoes’

The custom shoe is on-brand for the art collective, but it backfired.

Nike sues MSCHF for trademark infringement over ‘Satan Shoes’

MSCHF is feeling the heat, and it's not because of the ‘Satan’ Nike’s on their feet.  

In a lawsuit filed Monday, Nike accused the art collective MSCHF Product Studio of trademark infringement over the release of its ‘Satan shoes,’ in collaboration with Hip-Hop artist Lil Nas X. 

The black Air Max 97’s, adorned with a pentagram and a “drop of human blood” in the sole, were announced following the release of Lil Nas X’s music video for “Montero (Call Me by Your Name),” which features imagery of the artist as a demon. In the video, Lil Nas X dances on the devil. 

Since the release, Nike has issued multiple statements denying involvement in the design, stating they “do not have a relationship with MSCHF or Lil Nas X,” after social media users have threatened to boycott the sneaker company.  

This is not MSCHF’s first religious design stunt. In 2019, the company released ‘Jesus shoes' injected with Holy Water that sold for over $2000.

Campaign US polled readers on Twitter—the majority believe this latest stunt is on-brand for MSCHF.

Campaign US

Related Articles

Just Published

4 hours ago

Creative Minds: Why Ng Mei Mei’s perfect day is a ...

Get to know the creative group head at Iris Singapore who started a cookie business during the pandemic that forced her to go without sleep for 50 hours.

21 hours ago

Agency of the Year 2022

See the full list of winners for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea.