The launch film features Genki Haraguchi of the Urawa Red Diamonds, a club in the national football league, J League Division 1. In the short film, Haraguchi discusses his passion for football, his dream, and his love for the team.
The aim of the campaign is to introduce the customisation service. The initial film features a Nike-branded ‘customisation van’ that operates as a workshop for the purpose of customising garments.
Running parallel to the Haraguchi video is one featuring a young artist, Shouma Nishikawa, and his oil-painted illustration of fire, inspired by Haraguchi and the team’s supporters.
Subsequent videos take a similar format, featuring strikers Shinzo Koroki from the Kashima Antlers, Yuji Ono from the Yokohama F Marinos, and Tadanari Lee from Sanfrecce Hiroshima, alongside counterparts from the art world.
