Aimed at boosting their relevance among consumers and advertisers, the digital relaunch has also increased the resolution of the website to 1024 pixels, in recognition of the fact that consumers are rapidly upgrading their computers.
“This is the initial stage of a major fine tune but we have to change the look and feel of the sites from time to time to keep our viewers’ attention. We will maintain the basic ad format, make the site more user friendly, neater and less cluttered, so that advertising remains appealing to readers,” said Sam Hui, business director of atnext.com.
Atnext.com has also signed on Cartier for a digital campaign.
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