CREATIVE AGENCY PERFORMANCE LEAGUE
New rank | Previous rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
1 | 1 | Ogilvy | BP Australia, MCCY Singapore, Asia Miles Hong Kong project | 93.2 | FIAT India | 89.6 |
2 | 2 | McCann | Mantra Group Australia, Cathay China proj, Unilab Philippines proj | 43.7 | VIP India | 43.5 |
3 | 9 | Isobar | Panasonic India digital project | 42.2 | 42.2 | |
4 | 3 | Y&R | Bausch & Lomb Japan, AVIC International Cn, SABMiller Australia proj | 40.2 | Schweppes Aus | 39.4 |
5 | 4 | DDB | WeBank Cn, Covermore Travel Insurance Australia, J&J Singapore proj | 40 | Vita Tea Cn/HK | 38.6 |
6 | 5 | Publicis | Cadillac Cn, Hongkong Land HK proj, Usha International India | 35.8 | FMCG client Cn | 34.3 |
7 | 7 | TBWA | Schweppes Australia, Adidas China proj, Maserati Vietnam | 30.4 | Bosch China | 28.3 |
8 | 6 | Saatchi & Saatchi | P&G Cn proj, FWD Insurance Viet proj, Allied Blenders & Distillers India | 29.9 | Emirates Indo | 28 |
9 | 8 | J. Walter Thompson | Simplot Australia, Unilever Surfexel Sri Lanka, Pulse Candy India | 28.9 | KT&G Korea | 24.6 |
10 | 10 | Dentsu | National Library Board Singapore, Marigold Peel Fresh Singapore | 24.4 | Weet-Bix Aus | 23 |
MEDIA AGENCY PERFORMANCE LEAGUE
New rank | Previous rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent lossed | Estimated overall YTD revenue (US$m) |
1 | 1 | PHD | 7-Eleven Australia, Unionpay China, Dien May Xanh Vietnam | 38.8 | MYOB Australia | 36.7 |
2 | 3 | Zenith | Charles & Keith Singapore, OCBC Bank Malaysia, Accuon Korea | 40.8 | Swarovski Global | 33.8 |
3 | 2 | OMD | Telkomsel Indonesia, Amazon China, MPFA Hong Kong | 38.4 | 7-Eleven Australia | 32.7 |
4 | 5 | Mindshare | JD.com China, Chery Jaguar Land Rover China, Bandhan Bank India | 41.6 | VF Group Cn/HK/Kor | 30.9 |
5 | 4 | Carat | Starhub Singapore, Richard Mille Thailand, JDE Thailand | 26.8 | OCBC Bank Singapore | 24.9 |
6 | 6 | Dentsu Media | Triple T Internet Thailand, Ministry of Energy Thailand | 24.4 | Bridgestone India | 23.8 |
7 | 7 | Vizeum | TCT Mobile India, Manulife Vietnam, TOTAL Oil Thailand | 11.8 | Tennis Australia | 11.6 |
8 | 8 | Initiative | Specsavers Aus, Zurich Takaful Malaysia, Tipco Foods Thai proj | 12.1 | McPherson’s Australia | 11.4 |
9 | 11 | MEC | Vodafone Australia, Lane Crawford Hong Kong, Traveloka Viet | 12.3 | EDB Singapore | 9.9 |
10 | 9= | Havas Media | Taj Hotels India, Herfy UAE, Primary Health Aus proj | 12.3 | JDE Thailand | 8.8 |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].