Staff Reporters
Oct 20, 2016

New Business League: August 2016 update

Isobar, JWT, Zenith, Mindshare, MEC and Havas make gains.

New Business League: August 2016 update


New rank Previous rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy BP Australia, MCCY Singapore, Asia Miles Hong Kong project 93.2 FIAT India 89.6
2 2 McCann Mantra Group Australia, Cathay China proj, Unilab Philippines proj 43.7 VIP India 43.5
3 9 Isobar Panasonic India digital project 42.2   42.2
4 3 Y&R Bausch & Lomb Japan, AVIC International Cn, SABMiller Australia proj 40.2 Schweppes Aus 39.4
5 4 DDB WeBank Cn, Covermore Travel Insurance Australia, J&J Singapore proj 40 Vita Tea Cn/HK 38.6
6 5 Publicis Cadillac Cn, Hongkong Land HK proj, Usha International India 35.8 FMCG client Cn 34.3
7 7 TBWA Schweppes Australia, Adidas China proj, Maserati Vietnam 30.4 Bosch China 28.3
8 6 Saatchi & Saatchi P&G Cn proj, FWD Insurance Viet proj, Allied Blenders & Distillers India 29.9 Emirates Indo 28
9 8 J. Walter Thompson Simplot Australia, Unilever Surfexel Sri Lanka, Pulse Candy India 28.9 KT&G Korea 24.6
10 10 Dentsu National Library Board Singapore, Marigold Peel Fresh Singapore 24.4 Weet-Bix Aus 23



New rank Previous rank Agency Wins Estimated YTD win revenue (US$m) Recent lossed Estimated overall YTD revenue (US$m)
1 1 PHD 7-Eleven Australia, Unionpay China, Dien May Xanh Vietnam 38.8 MYOB Australia 36.7
2 3 Zenith Charles & Keith Singapore, OCBC Bank Malaysia, Accuon Korea 40.8 Swarovski Global 33.8
3 2 OMD Telkomsel Indonesia, Amazon China, MPFA Hong Kong 38.4 7-Eleven Australia 32.7
4 5 Mindshare China, Chery Jaguar Land Rover China, Bandhan Bank India 41.6 VF Group Cn/HK/Kor 30.9
5 4 Carat Starhub Singapore, Richard Mille Thailand, JDE Thailand 26.8 OCBC Bank Singapore 24.9
6 6 Dentsu Media Triple T Internet Thailand, Ministry of Energy Thailand 24.4 Bridgestone India 23.8
7 7 Vizeum TCT Mobile India, Manulife Vietnam, TOTAL Oil Thailand 11.8 Tennis Australia 11.6
8 8 Initiative Specsavers Aus, Zurich Takaful Malaysia, Tipco Foods Thai proj 12.1 McPherson’s Australia 11.4
9 11 MEC Vodafone Australia, Lane Crawford Hong Kong, Traveloka Viet 12.3 EDB Singapore 9.9
10 9= Havas Media Taj Hotels India, Herfy UAE, Primary Health Aus proj 12.3 JDE Thailand 8.8

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].


Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

2 days ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

2 days ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

2 days ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.