Staff Reporters
Oct 20, 2016

New Business League: August 2016 update

Isobar, JWT, Zenith, Mindshare, MEC and Havas make gains.

New Business League: August 2016 update


New rank Previous rank Agency Wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy BP Australia, MCCY Singapore, Asia Miles Hong Kong project 93.2 FIAT India 89.6
2 2 McCann Mantra Group Australia, Cathay China proj, Unilab Philippines proj 43.7 VIP India 43.5
3 9 Isobar Panasonic India digital project 42.2   42.2
4 3 Y&R Bausch & Lomb Japan, AVIC International Cn, SABMiller Australia proj 40.2 Schweppes Aus 39.4
5 4 DDB WeBank Cn, Covermore Travel Insurance Australia, J&J Singapore proj 40 Vita Tea Cn/HK 38.6
6 5 Publicis Cadillac Cn, Hongkong Land HK proj, Usha International India 35.8 FMCG client Cn 34.3
7 7 TBWA Schweppes Australia, Adidas China proj, Maserati Vietnam 30.4 Bosch China 28.3
8 6 Saatchi & Saatchi P&G Cn proj, FWD Insurance Viet proj, Allied Blenders & Distillers India 29.9 Emirates Indo 28
9 8 J. Walter Thompson Simplot Australia, Unilever Surfexel Sri Lanka, Pulse Candy India 28.9 KT&G Korea 24.6
10 10 Dentsu National Library Board Singapore, Marigold Peel Fresh Singapore 24.4 Weet-Bix Aus 23



New rank Previous rank Agency Wins Estimated YTD win revenue (US$m) Recent lossed Estimated overall YTD revenue (US$m)
1 1 PHD 7-Eleven Australia, Unionpay China, Dien May Xanh Vietnam 38.8 MYOB Australia 36.7
2 3 Zenith Charles & Keith Singapore, OCBC Bank Malaysia, Accuon Korea 40.8 Swarovski Global 33.8
3 2 OMD Telkomsel Indonesia, Amazon China, MPFA Hong Kong 38.4 7-Eleven Australia 32.7
4 5 Mindshare China, Chery Jaguar Land Rover China, Bandhan Bank India 41.6 VF Group Cn/HK/Kor 30.9
5 4 Carat Starhub Singapore, Richard Mille Thailand, JDE Thailand 26.8 OCBC Bank Singapore 24.9
6 6 Dentsu Media Triple T Internet Thailand, Ministry of Energy Thailand 24.4 Bridgestone India 23.8
7 7 Vizeum TCT Mobile India, Manulife Vietnam, TOTAL Oil Thailand 11.8 Tennis Australia 11.6
8 8 Initiative Specsavers Aus, Zurich Takaful Malaysia, Tipco Foods Thai proj 12.1 McPherson’s Australia 11.4
9 11 MEC Vodafone Australia, Lane Crawford Hong Kong, Traveloka Viet 12.3 EDB Singapore 9.9
10 9= Havas Media Taj Hotels India, Herfy UAE, Primary Health Aus proj 12.3 JDE Thailand 8.8

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].


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