Mobile-only Taobao sale highlights fight for future mobile supremacy in China

MAINLAND CHINA - Taobao Marketplace's 24-hour sale, set for tomorrow, is riding on the scorching m-commerce wave as Chinese shoppers increasingly use mobile devices instead of PCs to shop—and as rivals Alibaba and Tencent vie to capture as much of that activity as possible.

by Jenny Chan 陳詠欣

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now