Benjamin Li
Jan 11, 2011

Michelle Lau rejoins Aegis Media China as COO

SHANGHAI - Michelle Lau, former managing director of Carat China, has returned to the Aegis Media family as chief operating officer of the group.

Aegis Media China welcomes Michelle Lau back as COO
Aegis Media China welcomes Michelle Lau back as COO

In her new role, Lau will report to KF Lee, CEO of Aegis Media Greater China. She is charged with enhancing the company's management infrastructure for a strong integrated operating model to support Aegis Media’s five brands, including Carat, Vizeum, Wwwins Isobar, iProspect and Heartland-Posterscope.

An advertising and media agency veteran from Hong Kong, with over 20 years' experience, Lau moved to China in 1993. She joined Carat China in 2003 as managing director and took a sabbatical leave in mid-January 2010.

“Aegis Media is structurally organised to drive collaboration and integration within a market and across markets. I am very pleased to have Michelle join the Aegis Media China management team," Lee said.

Campaign China

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