Mar 1, 2006

Meritus entices CEI planners with five-star status

SINGAPORE Meritus Hotels and Resorts is repositioning the Meritus brand in the five-star arena with refurbishment projects and launches.

Meritus entices CEI planners with five-star status
The group has launched an enhanced website with a streamlined booking and reservation system for CEI planners. The company's senior vice president of marketing and sales Frank Foster said: "We have reached a new milestone with 30 years of experience and Asia is our home. "Supported by the new brand image with a refreshing and contemporary outlook while preserving its signature Asian grace, warmth and care, we will capitalise on this Asian heritage and effectively service and manage the CEI segment." Among the recent makeovers were three Singapore properties, Marina Mandarin, Meritus Mandarin and Meritus Negara. New properties include Meritus Wanjia Spa Resort in Sanya, Hainan Island, which opens in July. The 188-room deluxe resort has a 310- capacity ballroom and meeting rooms with high ceilings and natural light. In Thailand, Meritus Chiang Mai Riverside Spa Resort opens this August.
Source:
Campaign Asia
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