Staff Reporters
May 9, 2022

Melinda Po is Mediabrands' first Greater China CEO

She replaces Chris Chen in a widened remit that now includes oversight of Taiwan and Hong Kong.

L-R Melinda Po and Chris Chen.
L-R Melinda Po and Chris Chen.

Mediabrands has appointed Melinda Po to the newly created position of CEO of Mediabrands Greater China. She partly replaces Chris Chen, who was appointed as China CEO in November 2019. However, Po’s remit will also include Taiwan and Hong Kong, and leaders in these markets will remain in place and report to her. They previously reported to Leigh Terry, Mediabrands’ Asia CEO.

Po’s appointment is effective immediately. She will be based in Shanghai and report to Terry. With 20 years of industry experience across the Greater China region, she redesigned the Ogilvy advertising and brand content business model in China as president of the advertising unit. She left her role at Ogilvy after just a year. Before that, Po led Edelman’s transformation in the region from 2018 to 2021. 

“With an in-depth understanding of the complex ecosystem in Greater China, Melinda will focus on strategies to transform and futureproof the Mediabrands business across the Greater China region”, Terry stated in a media release.

Po said transformation and change are themes she is committed to with a special focus on “leveraging the network’s strength in data, technology, content and commerce". 

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

8 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

8 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

12 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.