Staff Reporters
May 9, 2022

Melinda Po is Mediabrands' first Greater China CEO

She replaces Chris Chen in a widened remit that now includes oversight of Taiwan and Hong Kong.

L-R Melinda Po and Chris Chen.
L-R Melinda Po and Chris Chen.

Mediabrands has appointed Melinda Po to the newly created position of CEO of Mediabrands Greater China. She partly replaces Chris Chen, who was appointed as China CEO in November 2019. However, Po’s remit will also include Taiwan and Hong Kong, and leaders in these markets will remain in place and report to her. They previously reported to Leigh Terry, Mediabrands’ Asia CEO.

Po’s appointment is effective immediately. She will be based in Shanghai and report to Terry. With 20 years of industry experience across the Greater China region, she redesigned the Ogilvy advertising and brand content business model in China as president of the advertising unit. She left her role at Ogilvy after just a year. Before that, Po led Edelman’s transformation in the region from 2018 to 2021. 

“With an in-depth understanding of the complex ecosystem in Greater China, Melinda will focus on strategies to transform and futureproof the Mediabrands business across the Greater China region”, Terry stated in a media release.

Po said transformation and change are themes she is committed to with a special focus on “leveraging the network’s strength in data, technology, content and commerce". 

Related Articles

Just Published

2 days ago

WFA census shows Japan faces the highest inclusivity...

Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.

2 days ago

Reddit will no longer allow users to opt-out of ad ...

The mandatory opt-in for personalised ads was announced as part of a series of settings updates that will gradually be rolled out in the coming weeks. Select unspecified countries will still be able to opt-out.

2 days ago

Better Climate Store’s Greenwash can wash away ...

The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.