MEDIA-I: AdSociety links up to bring web coupons to Asia

AdSociety, a majority-owned joint venture of PCCW, has formed a

partnership with US-based AdClip Networks, a provider of web and

wireless-based digital marketing technology and services, to bring

virtual coupon called AdClip to internet users in Asia.

The concept is similar to tearing coupons out of newspapers.

The virtual coupons can be made to fit any standard ad format, including

banner, button and text.

The agreement offers regional advertisers an interactive

permission-based marketing tool.

According to AdSociety, the coupons can be clipped by users and stored

to an email account or a personalised AdClip Wallet, and redeemed at a

later date.

"Even if a user does not purchase a product immediately, by clipping a

coupon, advertisers can find out which product promotions are most

popular," said P.J. Wong, founder and group chief executive officer,

AdSociety.

AdClips reportedly increased the overall response rate for AT&T Wireless

by more than 50 per cent on the Lycos website through AdClip.

AdSociety will also allow publishers to co-brand the virtual wallets on

websites, and will collect email addresses through its software, AdClip

Buying Cycle Management.