Zahra Kamaruddin
Aug 12, 2011

M&C Saatchi appointed to relaunch Yee Tung Heen restaurant

HONG KONG - M&C Saatchi has been selected as the new ad agency for Yee Tung Heen restaurant, following a competitive pitch.

M&C Saatchi's Darius Tang (left), Alice Wu, and Bernard Chan
M&C Saatchi's Darius Tang (left), Alice Wu, and Bernard Chan

The famed restaurant, situated in The Excelsior Hotel in Causeway Bay, was first established in 1993 and has gained international recognition for its Cantonese cuisine. The restaurant has been closed over the past few months for an extensive renovation. It is due to reooen in October with the anticipation of more diners than ever before.  

Wendy Lee, director of communications for The Excelsior, Wendy Lee, said: “The work presented by M&C Saatchi was clearly the strongest. From strategy to concept to execution, the winning idea was a fine example of simple, out-of-the-box thinking with plenty of stopping power.”
 
M&C Saatchi’s senior creative director Bernard Chan said: “We needed to give the campaign a 'wow' factor while keeping it all in good taste."

Source:
Campaign China

Related Articles

Just Published

24 minutes ago

P&G campaign asks consumers to get sustainable

The brand spot highlights the CPG giant’s new sustainable products.

44 minutes ago

L’Oréal propelled by gains in Asia Pacific

A 19% surge to $3.36 billion (2.8 billion euros) was led by continued strong demand in China, where like-for-like revenue jumped 38%.

1 hour ago

Bhima Jewellery in India breaks stereotypes through ...

The ad film is not just about her journey to becoming who she is, but also that of her family and their love and acceptance for their child.

2 days ago

Crash Course: How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?